An amazingly written brief tells us about the company, what some of the issues may be and what the client is trying to do. Reading good briefs is an amazing thing, because we feel like we are connecting with potential clients and understanding their challenges. It gives us an idea of the scope, the target group and how they need to experience the solution we’ll create, but also the functionalities that may be needed, as well as the level of design and detail involved.

However, as technology and design specialists, we know and don’t expect clients to have all the answers on what technologies to use, what the trends might be in design and development or what some other production aspects may be. That comes with experience.